Alinma Bank
Platinum & Al Fursan
The motion system in production across two card programmes.
The challenge
A motion system is only real once someone else uses it on a live product.
My approach
Apply it to two card programmes without exception, including the rule that costs the most to hold: motion moves forward or upward, never back.
The outcome
Platinum and Al Fursan, produced inside the system.
Platinum and Al Fursan — the motion system in production. Every move directed forward.
More
Motion & craft →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com