03Projects
Capability & workshops
Strategy fails when the partner can’t execute it. These sessions give a bank’s own team the means to make its work better — and every campaign after it.
Visa × Sohar International
Visa
Generative AI as creative infrastructure
A session anchored by a seven-step prompt framework built around how a director of photography actually briefs — persona, context, subject, environment, lighting, camera, ratio.
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Visa
Alinma × Snapchat workshop
A capability session delivered with Snapchat, on the same premise: give a bank the means to make its own work better. Named in the Visa case; no material released.
Read the case →Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com