Tabby
Tabby Card
The Visa range in black and green — a speckled surface, a glowing wordmark, light raking across the edge.
The challenge
A Visa range in black and green has almost no colour to work with, and card photography defaults to a floating rectangle on a gradient.
My approach
Light it as an object with a surface. The card is speckled rather than flat, the wordmark glows rather than prints, and light rakes across the edge so the material reads before the logo does.
The outcome
The Visa range in motion, six stills including the type-and-product key visual, and a reusable loop for the asset library.
The Visa range in motion.
A speckled surface, a glowing wordmark, light raking across the edge.
Edge detail, the range on white, and the key visual.
Reusable loop from the animated-asset library.
More
Motion & craft →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com