Tabby
Tabby Cash Card
The mada and Mastercard range on tabby magenta — flat, bright, unmistakably the brand.
The challenge
The mada and Mastercard range had to be unmistakably the same brand as the Visa range while looking nothing like it.
My approach
Invert the treatment. Where the Visa range is dark, material and lit, the Cash Card range is flat, bright and graphic on tabby magenta — same geometry, opposite register.
The outcome
The Cash Card in motion plus three stills across the mada and Mastercard range.
The Cash Card in motion.
mada and Mastercard on tabby magenta — flat, bright, unmistakably the brand.
More
Motion & craft →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com