Tabby
Pay Later
The full product walkthrough for the core BNPL proposition.
The challenge
Pay Later is the core proposition and the thing everyone assumes they already understand.
My approach
Walk the whole product rather than gesturing at it — many ways to pay later, shown as a sequence rather than claimed as a line.
The outcome
The full product walkthrough.
The full Pay Later walkthrough.
More
Motion & craft →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com