Tabby
Splash screens & events
The app splash, the logo loops it shares, and the event environment the system had to hold at scale.
The challenge
A splash screen is two seconds long and a booth panel runs for a full day. Both are the brand's first impression, at opposite ends of the attention scale.
My approach
Use the same motion language at both ends — the wordmark behaving identically at 416px and at booth scale — and let the environment carry the impact data rather than the identity.
The outcome
The app splash, the logo loops it shares with the asset library, and the event environment carrying the numbers: six in ten Saudis, twenty million users, fourteen billion dollars annualised.
The app splash and the logo loop it shares.
Event booth panel — trusted by millions, measured by impact.
Event environment — the volume the system had to hold.
30,000+
Merchant touchpoints
More
Motion & craft →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com