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Year wrap, Arabic support & referral
Owned-channel motion — the 2024 year wrap, the Arabic language launch, and the referral cashing flow.
The challenge
Owned channels ask for volume, and volume is where brand systems usually break down.
My approach
Keep the year wrap, the Arabic language launch and the referral flow inside one motion language, so a data recap and a product flow read as the same brand rather than three different agencies.
The outcome
Three owned-channel pieces: the 2024 wrap, Arabic support, and referral cashing.
2024 year wrap · Arabic language support · referral cashing.
More
Motion & craft →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com