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Logo signature
The motion signature for a global remittance brand.
The challenge
A remittance brand's logo appears in more markets and languages than any other asset it owns, and has to feel the same in each.
My approach
Build the signature as motion rather than a static mark with an animation bolted on, so the stork carries the brand's character wherever the language changes.
The outcome
The motion signature, plus the campaign craft that grew out of the same language.
The motion signature and the campaign craft it seeded.
More
Motion & craft →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com