Shaker Raafat
← All work
Siemens EnergyGlobalEnergy

Reshaping the creative for a flagship global event.

Restructuring the creative for Energy Week — built once, localised across regions, carried into communications in 90+ countries.

Role
Global Digital Designer
Scope
Event creative · Template system · Localisation
Where
5 regions — LATAM, APAC, North America, Europe, MENA
Energy Week — the campaign film.

The challenge

Energy Week needed a creative system that held up across a global, multi-market audience — consistent, premium, and easy for regional teams to localise without a rebuild.

My approach

I helped restructure the creative direction for the event, building a flexible system of templates and assets that localised cleanly across five regions — Latin America, Asia Pacific, North America, Europe and MENA — while holding the premium feel.

The outcome

A unified Energy Week identity deployed across all five regional rollouts, carried into communications in 90+ countries — one coherent look from market to market.

Asia Pacific and North America — same system, localised.
Latin America — the film, and the live event countdown.
90+
Countries reached by the communications
5
Regional rollouts — LATAM, APAC, North America, Europe, MENA
Next case
Alinma →

Open to what's next.

Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.

s.raafat.s@gmail.com