Visa
Bolt × Alinma
Ride-hailing partnership creative — 30% off, built for motion and for the feed.
The challenge
Ride-hailing discounts are the most commoditised creative in fintech partnerships. The offer is identical whoever runs it.
My approach
Build for motion first — the car in movement, the discount arriving as a beat rather than a badge — so the same offer reads as a piece of brand work in a feed rather than a rate card.
The outcome
Two executions from one platform, running as always-on partner creative.
Bolt × Alinma Visa — 30% off, two executions.
More
Creative campaigns →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com