Creative campaigns
End-to-end campaign work — concept, art direction, production, and the localisation systems that let one idea run across many markets without being rebuilt each time.
Energy Week
The campaign film and a localisation system that held across 90+ countries and five regions.
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Visa
Qatar Airways × Alinma
A partner campaign for KSA built around winter travel and a discount code.
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Visa
Bolt × Alinma
Ride-hailing partnership creative — 30% off, built for motion and for the feed.
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Visa × Alinma
iHerb
An always-on partner platform for supplements and everyday health, run on a 30% code.
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Visa × Alinma
Cashback campaign
كاش باك ونقاط أكثر — cash back and points on international spend, run across home delivery and travel shopping.
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Visa
FIFA World Cup 26
Always-on campaign creative running across Ramadan and both Eids.
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Visa × Alinma
Bilingual card portfolio
Card benefits given a frame each and run bilingually across the portfolio.
View project → TapTap SendLocalised campaign craft
One remittance campaign, localised for France, Italy and Spain.
Read the case → Bluworksvs the fingerprint machine
A nine-part social argument against biometric attendance hardware — accuracy, cost, malfunction, missing fingerprints, data.
View project → TabbyPartnerships
Seven co-brands run through one system — Jarir, Taweeq, Namshi, Paymob, NAFATH, Noon and Dubai government.
View project → TabbyTabby Day
The brand’s own retail moment — عروض across max, adidas, Swarovski, Homecentre and Debenhams.
View project → TabbySaudi National Day
بألف خير — a National Day film for the kingdom’s largest BNPL brand.
View project →Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com