Shaker Raafat
← Creative campaigns
Visa × Alinma

Bilingual card portfolio

Card benefits given a frame each and run bilingually across the portfolio.

The challenge

A card portfolio has more benefits than any single frame can carry, and everything has to run in two languages without one of them looking like the translation.

My approach

Give each benefit its own frame instead of stacking them — free international ATM withdrawals, no foreign transaction fees, points on every transaction — and set the Arabic and English as equals rather than one over the other.

The outcome

A frame per benefit, running bilingually across the portfolio.

The card renders
The card renders
The card renders
The card renders — Signature, Al Fursan, Traveller.
Each benefit given its own frame, run bilingually across the portfolio.
Each benefit given its own frame, run bilingually across the portfolio.
Each benefit given its own frame, run bilingually across the portfolio.
Each benefit given its own frame, run bilingually across the portfolio.
Lounge access, instalments from 5%, the call to action.
Lounge access, instalments from 5%, the call to action.
Lounge access, instalments from 5%, the call to action.
Lounge access, instalments from 5%, the call to action.
The same structure carried across the three programmes.
The same structure carried across the three programmes.
The same structure carried across the three programmes.
The same structure carried across the three programmes.
Al Fursan and Traveller benefit frames.
Al Fursan and Traveller benefit frames.
Al Fursan and Traveller benefit frames.
Al Fursan and Traveller benefit frames.
Signature
Signature
Signature
Signature — the rest of the benefit set.
Al Fursan, and the Signature close.
Al Fursan, and the Signature close.
Al Fursan, and the Signature close.
Al Fursan, and the Signature close.
Traveller
Traveller
Traveller
Traveller — benefits through to the call to action.
The closing frame of the Traveller set.
The closing frame of the Traveller set.
ريالك معنا عالمي
ريالك معنا عالمي — the Traveller card in market.
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Open to what's next.

Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.

s.raafat.s@gmail.com