01Projects
Creative strategy & positioning
Work that decides what a brand should say before anyone decides how it should look — audits, positioning, naming, and the roadmaps that carry them into market.
Visa × Alinma
Travel Akthr
سفر أكثر — the naming system, its journey architecture, and a display system where one suffix generates infinite variants.
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Visa × Alinma
Alinma creative strategy
An audit of a partner bank’s output, rebuilt around platform behaviour rather than a campaign calendar, sequenced across a 30 / 90 / 90+ roadmap.
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Visa
Youth Card platform
A youth banking platform built out of a workshop — positioning, shots and storyboard.
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Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com