Visa
iHerb & international cashback
Two always-on partner platforms — supplements and cross-border spend.
The challenge
Always-on partner platforms have to keep working long after the launch moment, across categories with nothing visually in common — supplements and cross-border shopping.
My approach
Hold one system across both and let the category supply the scene: sports nutrition shot as sports nutrition, international spend shot as travel. The card behaves the same way in each.
The outcome
Two ongoing partner platforms running from a single creative system.
iHerb and the international cashback platform.
كاش باك ونقاط أكثر — the cashback platform at home.
More from both always-on platforms.
More
Creative campaigns →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com