Visa
Qatar Airways × Alinma
A partner campaign for KSA built around winter travel and a discount code.
The challenge
A co-brand partnership has two logos and one message, and usually resolves into a discount code floating over a stock photograph.
My approach
Anchor it in a moment rather than an offer — winter travel, snow, the season the audience is already planning for — and let the code sit inside that rather than on top of it.
The outcome
A partner campaign that ran in KSA from 1 to 15 November 2025.
Qatar Airways × Alinma Visa — partner campaign, KSA.
هذا موسمهم — the social execution, live 1–15 November 2025.
سفرتكم جاهزة — the London execution.
السفر معهم أحلى — the cabin execution, code QRALINMA25.
More
Creative campaigns →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com