Tabby
Saudi National Day
بألف خير — a National Day film for the kingdom’s largest BNPL brand.
The challenge
Every brand in the kingdom posts on National Day, and most of them post the flag.
My approach
Go to the landscape instead — an aerial pass over the coast, بألف خير set against it — so the greeting comes from the country rather than from the logo.
The outcome
A National Day film for the kingdom's largest BNPL brand.
بألف خير — Saudi National Day.
More
Creative campaigns →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com