Visa
FIFA World Cup 26
Always-on campaign creative running across Ramadan and both Eids.
The challenge
A sponsorship as large as the World Cup arrives long before the tournament, and has to survive Ramadan and both Eids without becoming wallpaper.
My approach
Treat it as always-on rather than an event burst, with executions that work at stadium scale and in the feed.
The outcome
Campaign creative running across the seasonal calendar in the build-up to 2026.
FIFA World Cup 26 — always-on across Ramadan and both Eids.
لحظات ماتنسى — the tournament as something watched together.
The tournament pattern — trophy and Visa lockup as a repeating field.
More
Creative campaigns →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com