Visa
Youth Card platform
A youth banking platform built out of a workshop — positioning, shots and storyboard.
The challenge
A youth proposition can't be argued for in a deck of adjectives. The bank needed to see the platform before committing to it.
My approach
Build the blueprint as if it were already running — positioning, the shots, the storyboard — so the argument arrives as work rather than as a recommendation.
The outcome
A platform blueprint the partner could react to concretely, rather than a recommendation to consider.
The Youth Card platform.
Shots and storyboard, generated inside the workshop.
More
Creative strategy & positioning →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com