Erza3 with ArcadeOngoingEntertainment
Co-creating one of MENA's most-watched Arabic channels.
Erza3 — concept, identity and content direction for a channel built to scale.
Role
Creative Producer & Content Creator
Scope
Channel concept · Visual identity · Episodic direction
Where
With Arcade · MENA
Episodes across the channel’s formats — draw shows, match reactions, fantasy and FIFA.
The challenge
Build an Arabic sports-entertainment channel that could stand out and scale in a crowded, fast-moving space — with a look that could survive weekly output.
My approach
I co-created the channel — shaping its concept, visual identity and episodic content direction — then evolved the look as the audience grew, keeping the language consistent while the format matured.
The outcome
Erza3 grew past 1.5M subscribers and 300M+ views, becoming one of the most-watched Arabic channels in its category.
Episode titles & packaging
Thumbnail system
1.5M+
Subscribers
300M+
Views
Next case
Siemens Energy →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com