TapTap Send—Fintech
Making Egypt TapTap Send's best-performing market.
Digital-media creative built to feel fun, fresh and engaging — and to convert across markets.
Role
Motion Lead
Scope
Campaign creative · Localisation · Social motion
Where
Multi-market — France, Italy, Spain, Egypt, Arabic
Campaign creative built to stop the scroll.
The challenge
TapTap Send's creative had to cut through crowded feeds across many markets. It needed to feel fun, fresh and genuinely engaging — not just functional — to move people to send money home.
My approach
I produced a body of digital-media creative across the brand's markets — playful concepts, motion, and fully localised executions in French, Italian, Spanish and Arabic — all built to stop the scroll while staying on-brand.
The outcome
The work made the brand feel warmer and more engaging across channels, and the Egyptian market became the best-performing among TapTap Send's countries.
Localised executions — France, Italy, Spain.
2024 year wrap · Arabic support · referral cashing.
#1
Egypt — best-performing market
5+
Markets and languages localised
Next case
Erza3 →
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com