Archive2018 — presentMENA · Europe · LATAM
The wider body of work, sorted by what it took to make.
The six case studies go deep on one client each. This page cuts the other way — by discipline — so the same work reads as a set of capabilities rather than a list of logos.
01
Creative strategy & positioning
3 projectsView →
Travel Akthr · Visa × AlinmaAlinma creative strategy · Visa × AlinmaYouth Card platform · Visa
02
Creative campaigns
12 projectsView →
Energy Week · Siemens EnergyQatar Airways × Alinma · VisaBolt × Alinma · VisaiHerb · Visa × AlinmaCashback campaign · Visa × AlinmaFIFA World Cup 26 · VisaBilingual card portfolio · Visa × AlinmaLocalised campaign craft · TapTap Sendvs the fingerprint machine · BluworksPartnerships · TabbyTabby Day · TabbySaudi National Day · Tabby
03
Capability & workshops
2 projectsView →
Generative AI as creative infrastructure · Visa × Sohar InternationalAlinma × Snapchat workshop · Visa
04
Motion & craft
13 projectsView →
PromosTabby Capital · TabbyPay Later · TabbyTabby Card · TabbyTabby Cash Card · TabbyPlatinum & Al Fursan · Alinma BankSystemsBrand motion system · TabbyMotion design system · Alinma BankLogo signature · TapTap SendTutorialsProduct explainers · BluworksDigital channelIn-store maps · TabbySplash screens & events · TabbyYear wrap, Arabic support & referral · TapTap SendExperimentsPersonal experiments · Own work
05
Content & channel
1 projectView →
Channel & content · Erza3 with Arcade
02
Creative campaigns
12 projectsView →
Energy Week · Siemens EnergyQatar Airways × Alinma · VisaBolt × Alinma · VisaiHerb · Visa × AlinmaCashback campaign · Visa × AlinmaFIFA World Cup 26 · VisaBilingual card portfolio · Visa × AlinmaLocalised campaign craft · TapTap Sendvs the fingerprint machine · BluworksPartnerships · TabbyTabby Day · TabbySaudi National Day · Tabby
03
Capability & workshops
2 projectsView →
Generative AI as creative infrastructure · Visa × Sohar InternationalAlinma × Snapchat workshop · Visa
04
Motion & craft
13 projectsView →
PromosTabby Capital · TabbyPay Later · TabbyTabby Card · TabbyTabby Cash Card · TabbyPlatinum & Al Fursan · Alinma BankSystemsBrand motion system · TabbyMotion design system · Alinma BankLogo signature · TapTap SendTutorialsProduct explainers · BluworksDigital channelIn-store maps · TabbySplash screens & events · TabbyYear wrap, Arabic support & referral · TapTap SendExperimentsPersonal experiments · Own work
05
Content & channel
1 projectView →
Channel & content · Erza3 with Arcade
Open to what's next.
Riyadh-based, working across MENA. Brand systems, creative direction and AI-led production.
s.raafat.s@gmail.com